Mara Hoffman Spring 2013

Designer Mara Hoffman showed her Spring/Summer collection to a packed house once again, and gladly, I was there to witness the excitement of the new collection in the Stage at Lincoln Center during Mercedes-Benz New York Fashion Week.

This season, the inspiration was the word “Aloha” – from the origin of peace in it’s meaning, to the spirit of the Hawaiian islands that it represents. The collection portrays the vibrant colors and spirit of island culture, from surfing to boating to resort and beach lounging. This is reflected in the overall look of the collection, from swimsuits worn on the runway, to Bermuda surf shorts, to the closing look- a long appliqued skirt worn with a cropped bustier top; Hoffman’s chic interpretation of a hula skirt look. 

As she explains, “Each season, my goal is to take the audience on a journey and express the transcendent feeling of love & positivity. This is what we wish to be known for and want to capture in our shows; always celebrating beauty and having a little fun with it.”

The show featured real floral hair pieces and leaf bracelets by Taylor Patterson from Foxfodder Farms, hair by Thomas Duncan forSebastian Professional, make up and nails by Charlotte Willer and Honey for Maybelline, shoes by Aperlai and music by Ben Brunnemer, as well as live Ukelele players (wearing Mara Hoffman Spring 2013 dresses).