For the first time ever at the Global Art of Perfumery, an award will be presented for most artistic fragrance. What exactly is an 'artistic' perfume you may be pondering? An "artistic perfume" is considered to be an exclusive creation that is only available in select specialty stores.
You may also be wondering who has the expertise to be on the prestige jury?
The jury of the 1st Prix de Parfum Artistique is as follows
• Thomas Bergmann, publisher of the trade magazine "Keysale“
• Frank Dopheide, advertising expert and chairman of Scholz & Friends
• Astrid Elbers, lawyer and "First Lady“ of Dusseldorf
• Jenny Jürgens, actress, singer and presenter
• Inga Griese, journalist and editor of the style magazine "Icon/The Iconist“
• Waltraut von Mengden, CEO MVG Medien (Cosmopolitan)
• Thomas Rath, fashion designer and juror on "Germanys Next Top-Model"
• Frank von Stielow, founder of L’estétic GmbH
• Sasha Urban, international scent creator from New York
• Felix Weiss, member of the Parfumo-Team
• Jeremy Williams, singer and presenter
A pretty impressive list of people I say, right? This jury will have no easy task, they must assess the fragrance itself, take account of the novelty of the ingredients, the flacon design and packaging, the development of the fragrance on the skin, the perfume story, as well as its market potential. "Artistic brands have long been more than niche products internationally. They are being focused on more frequently and can provide opportunities to compete in particular for smaller, owner-operated perfumeries. Through this award we want to give them their own forum," explained Frank J. Schnitzler, internationally sought-after perfume expert and initiator of the Global Art of Perfumery.
The announcement of the winner of the Prix de Parfum Artistique is on April 14th! I'll be sure to keep you updated on who made it to the top!
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