Milan Fashion Week: Prada Fall 2012 Beauty

Redken Creative Consultant Guido created a look that stole the Prada Fall 2012 show in Milan, making all of the models into what he called “Virtual Princesses.” The futuristic, other-worldly, two-toned look provided the perfect contrast to Miuccia Prada’s restrained yet lavish collection.


“All hair is away from the face – there’s no emotion and all of the personality is taken away. I envisioned the way a ‘virtual girl’ is drawn in a cartoon. Then I added these different colored extensions – white, red and black, which adds to the synthetic feeling of the hair. I used colors which looked most dramatic against each of the models’ real hair. The different colors give you that pop of fakeness so we’re not talking about reality. Like a futuristic princess.”
–Guido, Redken Creative Consultant

Redken Products:
thickening lotion 06 all-over body builder
hardwear 16 super-strength gel
iron silk 07 ultra straightening spray
forceful 23 super-strength finishing spray
                                                        
Get the Look:
Layer thickening lotion 06 and hardwear 16 on the top portion of the hair when wet and brush straight back.
Blow-dry hair straight, continuing to brush straight back.
Apply iron silk 07 from the mid-shaft to ends of the hair to protect hair from heat iron and then use a straightening iron to give it a crisp, extremely straight look.
Finish with forceful 23 to keep the style in place and looking extra sleek.