LV & Parsons

I’m talking about the Parsons school of Design pairing up with Luis Vuitton for Reconstruction 2.0. A competition where design students compete using deconstructed pieces by Louis Vuitton Artistic Director and Parsons alumnus Marc Jacobs and recreate conceptual installations that address the rich heritage of the Louis Vuitton brand.

Scissors, sewing machines, sketchbooks and fabric dye, this is what the six teams of students worked with in preparation for their competition. At Louis Vuitton Soho, student teams developed their pieces at work stations set up amidst the retail counters and store displays, while shoppers and passersby got a firsthand look at the creative process.

“Parsons has a long tradition of building relationships with companies that share our commitment to design that is marked by innovation and quality. Our ongoing collaboration with Louis Vuitton is a natural fit,” said Joel Towers, dean of Parsons. “Our students are excited to be experimenting with designs by one of our most prominent alumni, Marc Jacobs.”The winning team was awarded a trip to Paris to tour the Louis Vuitton Museum and workshop, Espace Louis Vuitton, and the brand’s flagship Paris store.

Photos: Assunta Catalano

With bubbly and fancy hors d’oeuvres, I enjoyed my time seeing the designed pieces, the creative students behind it, and of course seeing Patricia Field, whom I captured a candid photo of, but will not post unless NEEDED because it is not the best of all photos. Let’s just say, its extremely candid.