From what all started from an April Fools joke, "We were finding that men knew a bit too much about our Rebecca Minkoff bags, and then we did an April Fools joke newsletter titled 'Men Love Rebecca Minkoff' announcing a fake men's line and we got a really positive response from guys," Minkoff said". Everything is no joke at all and all success in reality as the collection gets ready for its launch, Spring 2011.
(Photo Courtesy Joey D'Arco)
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